Segezha Group Brings 5 New Plywood Products onto the Market
Segezha Group of Forestry Companies (part of Sistema JSFC) continues to expand the assortment of large-format birch plywood. The new products in the plywood segment include: Segezha Creative (laminated plywood with color films), Segezha Art (painting-ready plywood that does not need priming), Segezha ClearPly (plywood with transparent and semi-transparent films as an interior design product in the eco style, the so-called Scandinavian design), Segezha PlyForm (plywood for formwork with improved properties) and Segezha Anthracite (plywood for LCV to set up floor surfaces in low-tonnage commercial transport).
“In the near future we will start producing 5 new products in the plywood sector, which will allow us to access some promising niches on the market,” said Alexey Stepanov, Vice President of Segezha Group, and head of the Plywood and Wood Boards Division. “The Company exports ready plywood products of different kinds to 55 countries of the world; with our new products we intend to expand our geography of sales.” Alexey Stepanov also noted that the distinguishing feature of the Segezha Group’s plywood segment was its high level of quality: ready products undergo an ultrasound scan on cutting-edge equipment, and each sheet of plywood is then checked for quality of the surface. Additionally, the service provides for an individual approach to each order; modeling and CNC processing are done in accordance with the customer’s specifications and deliveries are carried out worldwide.
Mikhail Mileshin, Vice President of Segezha Group for Marketing said that the company sought to increase the share of specialized products, which are tailored to meet the needs of particular industries and clients. A number of current product offerings of the company constitute a unique offer for Russia:
“Three of five new types of plywood are not yet manufactured by anyone in Russia. For instance, our formwork product, PlyForm is unique because the market overflows with low-quality plywood with dark-brown laminated surface and low-quality solutions that cast a shadow on the reputation of products for formwork from reliable manufacturers. Our company begins manufacturing plywood of deep gray color, which is different from any other proposals. At the economy-level price, the product has increased moisture-resistant and alkaline-resistant qualities. Segezha Creative plywood with transparent film is also our know-how. We are the first Russian manufacturer of plywood of different colors with high aesthetic characteristics. Plywood with blue, green, yellow, red melamine coating was recommended – for the first time ever – to be used in the process of building playgrounds and playrooms, in production of children's furniture, theatre decorations, as well as in the interior decoration of schools and kindergartens,” Mikhail Mileshin said.
The new types of plywood include:
Segezha Creative – the finishing plywood that comes in 13 colors with 3 types of surface texture (smooth, mesh and hexa), which can be combined. This is the line of products that has been especially created for various color combinations with high aesthetic characteristics.
Segezha Art product for external and internal design create a considerable field for creative experiments and creation of bright individual projects; no time will need to be wasted preparing the surface for subsequent painting. Any paint is applied smoothly and evenly and will not crack on an ideally smooth surface. This type of plywood is used for advertising designs, art objects, furniture and interior decoration.
Segezha ClearPly is high-quality plywood with transparent covering, which underscores the beauty of the natural birch veneer. Its decorative qualities make it ideal for creation of light and minimalistic interiors in the eco style. It is successfully being used for manufacturing of furniture, decoration of walls in residential and commercial premises. It is done in two varieties – transparent and semi-transparent with opalescent-to-white tint that makes the interior look visually brighter. The film does not change color when exposed to moisture or sunlight, is easily washable.
Segezha PlyForm is a forming product with increased moisture-resistant and alkaline-resistant qualities. The product is made of durable sheets of geometrically stable shape, which can withstand multiple concrete pouring operation cycles. The new gray color allows to create a new standard in this segment that allows to differentiate our products from our competitors on the market.
Segezha Anthracite is a line of high quality birch plywood, covered with deep-gray colored films with phenol surfaces (smooth, or meshed). This type, in addition to transport can also be used on children’s playgrounds, sport and concert arenas – anywhere where decorative and anti-skidding qualities are important. This product is trendy because it opens up new opportunities and standards, unlike other darker varieties of lower quality; meanwhile in terms of pricing Anthracite is within the same budgetary range.Currently, Segezha Group produces 200 thousand cubic meters of large-format plywood per year and is one of the leaders in this segment on the Russian and global market. In late 2019 Segezha Group plans to begin construction of a new plywood combine in Galich, Kostroma Region, and the launch of the first stage of the project is expected in the 4th quarter of 2021. After the new combine is launched, the holding expects to be able to manufacture some 300–320 thousand cubic meters of birch plywood a year.